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​From 1994 – 2016, served as spokesperson for Lipton / Unilever’s “I Can’t Believe It’s Not Butter!” campaign.

Quadrupled U.S. sales causing two multinational competitors to exit the category.

Formulated, manufactured and launched his “Healthy Planet Nutrition” line of protein powder.

Became a top seller at select retailers, including Whole Foods.

Initiated marketing campaign.

 For the Gillette Oral-B Sensitive Advantage Toothbrush.

Featured on the covers of over 3,000 romance novels.

Book sales totaled over 200 million copies.

International spokesperson.

For “Mediterraneum”, a men’s fragrance created by Gianni Versace.

In 2020, launched his “Aston James” men’s grooming products in Australia.

Initial product kits sold out within the first week.


For Best Buy’s “Geek Squad”.

Started his signature line of women’s apparel at the SAM’S CLUB division of Wal-Mart in 2003.

Increased in-store sales by as much as 2,000%.

Author of 8 bestselling Romance Novels.

Honored by Romantic Times Magazine as the leading Romantic Icon of the 20th Century.

Calendar Model.

Subject of the bestselling Landmark Calendars in 1993 and 1994, and DayDream Calendar in 1995.

Created a streaming video channel for Hallmark.

Allowed users to join him for a “virtual” Valentine’s Day date.

Super Bowl XL commercial for Nationwide Insurance.

Was the most popular of the game and a viral sensation.

Celebrity Spokesperson.

For “Miller Lite”, “Frosted Cheerios”, and others.

Author of Fabio Fitness.

Book was distributed by Summit Publishing Group, and workout video was distributed by Good Times Home Video.

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