Actor | Model | Spokesperson
FABIO BY THE NUMBERS
MARCH 15, 1959
11 1/2 - 12 E
The son of a mechanical engineer and a former Miss Milan, Fabio was born and raised in Milan, Italy. He had already established himself as a top model and Mr. Europe before arriving in America. During his first week in New York, he signed with Ford Modeling Agency, quickly becoming their number one male model and launched the initial publicity campaign for The Gap. From there, an assignment to pose for a romance novel cover turned into over 1,000 such assignments. Once readers became aware that their “fantasy” cover model was a real person, life changed drastically for the super model.
It is the readers of these novels who “discovered” Fabio. He is the only male personality to emerge from the billion-dollar romance industry; An industry created, directed and controlled by women, for women. Seen as a “Champion of Romance”, Fabio is committed to sharing with his fans and the world, his philosophy for balance and understanding between the sexes.
Over the years, Fabio has served as spokesperson for Unilever’s “I Can’t Believe It’s Not Butter!” helping build it into a billion dollar brand and sparking a national catchphrase. He founded and formulated the “Healthy Planet Nutrition” line of whey protein supplements that instantly became a best seller at Whole Foods and other major retailers across the country. His series of online and TV spots for “Old Spice”, as part of the “New Old Spice Guy Fabio” campaign resulted in over 200 million online views and was voted the Number 1 Viral Video Campaign of the Year. His Super Bowl XL commercial for “Nationwide Insurance” was the most viewed commercial of the game. He helped Gillette launch its “Oral-B Sensitive Advantage Toothbrush” campaign. Previously, Fabio started his own signature line of women’s apparel at the Sam’s Club division of Wal-Mart increasing sales by as much as 2,000%. He also authored numerous romance novels, a fitness book, created a work out video and served as a spokesperson for the American Cancer Society.
Bright as well as beautiful, an avid car collector, motorcycle enthusiast and technology buff, Fabio has very strong feelings about what makes relationships work: Equality and Mutual Respect.